Currently Labour MEP for the West Midlands (since 2014), Siôn was previously an MP and a Minister in two departments in Gordon Brown’s Government. As Further Education Minister he got state-of-the-art colleges built in Sandwell and Longbridge.
In 2010, Siôn stood down as MP for Erdington to campaign for Mayoral devolution - leaving Parliament with the largest Labour majority in Birmingham. Thereafter, Siôn was the UK Music Ambassador, promoting the British music industry nationally and internationally.
Before entering public life Siôn was a senior manager in a then FTSE top 20 company and a national newspaper columnist, particularly on the Daily Telegraph and as Associate Editor of the Spectator. Most of his career has been in the private sector, with over ten years as a self-employed small businessperson.
Born into a Welsh-speaking family, Siôn grew up in Sandwell and Birmingham. His parents were teachers. He is a season ticket holder at West Bromwich Albion and a regular at the Royal Shakespeare Company.